How to lift thin content penalty?

When the PBN revise rolled through we had a ton of sites hit with Thin Content penalties, including one site that we had plans to funnel the traffic to build a genuine “real” business from.

On a whim just before Christmas, I decided to post the site for reconsideration and it was approved, charges revoked!

I’ll fine detail everything about the site below, minus the area and secret information. The reason for withholding that information is definitely because we are working some tests to observe how quickly (if at all) we can obtain the site back beyond it’s pre-penalty visitors. It seems that whenever someone does the right factor and shows 100% of info, some total pelican (that’s Australian lingo for halfwit) decides to bad SEO it for fun.

So although being able to reveal the specific domains would be both interesting and beneficial for you at this point, I believe the recovery process will provide more benefit so for today, it’s not really the “No Hat Way” to withhold delicious details, but I’m going to on this occasion. Hope you understand!

Let’s get to it…

Here’s the traffic to the site leading up to the update:

It was getting well over 10k trips per month even in the off-peak time in the market and was worthwhile investing some period into when it comes to monetizing it outside of Adsense (which was a poor way to monetize due to very low CPC).

Traffic fell off a cliff with the PBN upgrade and resultant Thin Content material fees. You’ll discover a little spike in traffic in October. That’s from Reddit and other social mass media activity we generated after the revise.

Back to the story…. We quite much chose to compose off the money sites that got manual penalties. We realized our time is definitely better invested in additional projects than trying to recover sites that may under no circumstances recover anyway.

However, we toyed with the idea of performing a site recovery case study where we’d aim to get 50% of traffic back again via non-SEO tactics within 30 days of a penalty. A large request, but we started anyhow using techniques like Brian Dean’s Skyscraper Technique. We only ever got part-way through it and deserted the idea in favor of various other focus.

Nevertheless, in auditing all our sites recently I decided to see what would happen with this particular site if I posted a reconsideration request… We’d put time into new content and a new design, so why not spend a few mins to do a reconsideration demand and (hopefully) use that simply because a template for everyone to learn from?

During our discontinued recovery case research, although all of us were not really looking to obtain the penalty revoked, all of us got carried out a lot to the site that We experienced might justify a revoke. The secrets were:

New theme
Greatly improved look and feel
New non-SEOd content
9 fresh webpages (shows continual development), three high quality articles in particular
Built Facebook community (I made certain that I did a couple content on the FB page simply prior to the reconsideration request)
Generated socials indicators (well, paid for the bulk of them but some had been natural!)

The actual content on the site was solid pre the penalty. All written by Interns or North American/Foreign writers and the mass of it vetted by me as I’m familiar with the sector the site is in. The content was extremely truthful and comprehensive but it was ultimately highly optimized and designed to get Adsense clicks as opposed to getting super-helpful content. Therefore in Google’s eyes, it was closer to Thin than extensive, plus it was in a Marketer Tools account with a dozen other sites that got hit (those were of reduced quality).
Reconsideration Request Template

Right here’t a duplicate of my Reconsideration Demand email, minus any sensitive details:

“Hello there right now there, Since the thin content material penalty was given, I’ve comprehensively updated this website with regards to the look and experience (fresh theme) and also additional 9 parts of new articles, including the illustrations below:

Example Post #1

Example Post #2

Example Post #3

Each of the three content articles above possess produced sociable media shares and relationships (one of them over 800 public press connections between Pinterest pins, FB wants and tweets).

I’ve also invested in growing the Facebook community of the site > Facebook page URL (now more than 400 Facebook supporters).

I must say though, I’m not specific how the content could be interpreted as “thin content material”. The content is definitely all unique, hand-written (typed) content material and very helpful (in my simple opinion).

In fact, some of the critique articles on the site were actually contributed to by the companies themselves. This one is usually an example > URL of article where a company had provided most of the content with company name having contributed to the details within the article and I’ve up to date it structured on their responses on many occasions.

Right now there truly is simply no better online resource in Australia for factual information regarding niche therefore I trust that the above information is enough to have the thin content penalty revoked. Regards,”

That was sent on 18th December.

Here’s the response on 23rm Dec:

manual google penalty revoked

Here’s how it’s performed since the charges was elevated:
The site is now back to over 250 visits per day. I expect that to climb as the keyword ranks are increasing consistently.

13 Key Points on this Reconsideration Request:

Here are my thoughts in why this reconsideration request was approved… At least some of the contributing factors. I can’t say from a sample group of one site that this is definitely the defined guidebook, but I will become carrying out more reconsideration requests for additional sites to find if we can find some common remedies. Would end up being great to know!

There are three elements to this reconsideration request that I feel contributed to the positive result:

the improvements/alters made to the site
the method the reconsideration request was created
the duration between the charges being received and the reconsideration becoming submitted

I’ll summarize them all below:

1. Time to send:

The even more I think approximately this, the more I think it is a significant factor. Our reconsideration demand was submitted 2.5 months after the fees was received. Having read through what Perrin from NichePursuits.com was doing to over-haul aPennyShaved.com and the truth that his reconsideration demands have been denied, I just wonder if those changes were produced over a long period of time and if the reconsideration request was submitted later, if the result would have been different? He did a ton to improve the site for Google, but it got turned down.

Today, the cynic in me says that Google personnel would definitely be aware of nichepursuits.com and aPennyShaved.com > they’d be crazy not to have staff following popular weblogs and projects. So them granting the reconsideration demand would essentially give hundreds of gray hatters out there hope. Not an intelligent move for their advertising campaign against PBNs. Maybe aPennyShaved.com was destined to be rejected best from the start?

But that watch aside, think about this… If you were Google and had site A that was overhauled and submitted for request within a few weeks of a charges vs site B that was overhauled and worked on for 2.5 months before the request was submitted, which comes across as a more genuine attempt?

Site M every day time of the week. Therefore provide this thought.

2. New theme:

The site was basically totally over-hauled. It was flipped from an average-looking site to a great looking site. Here’s a screenshot of the unique site:

Simple woo designs template, no customization
No header image or logo
Adsense ad block out based in main content area, above the fold
Advertising banner on correct side

older site

Here’s the brand-new site:

Slider (yuk!)
De-optimized
Logo in header
E-book opt-in right sidebar
Featured posts above the fold

3. New non-SEOd content material:

3 content articles were added using Brian Dean’s Skyscraper technique. These had been highlighted above the fold under “Featured Content” above. They have interpersonal signals (referenced in my reconsideration demand).

4. Added content:

In all, 9 new web pages of content material were added. These were along the lines of prior articles, but I believe that adding fresh content after the fees displays real effort and an attempt to enhance the site.
I do not remove any content material (like I defined in the request, it was legitimate articles).

5. Constructed Facebook Community:

We had been searching to generate FB traffic, so went some paid advertising to obtain the community from around 100 fans up to just under 500.
I don’t think this can be super-important to perform after a fees and you most likely don’t desire to sink $300 in paid marketing to maybe get a penalty terminated.
There’s nothing to suggest that this is certainly a requirement, but it probably helped to demonstrate a genuine attempt to build a “correct”site.
I’ll right now become getting sociable mass media users setup and optimizing for supporters asap when releasing a site so that there is normally a possibility for universal growth as compared to having to buy the wants with FB ads like we acquired to (the FB community for the site was extremely dormant).

6. Eliminated Adsense:

This is an easy step to take. We had Adsense on the site up until the time I posted to demand. I removed it before submitting.

7. Taken out De-indexed PBN links:

There are still some PBN links aiming to the site, but I eliminated the majority of the de-indexed links and some of the various other PBN links too. Not really all of them but a few. Given that some PBN links are still in place, I presume this step was not really essential which is usually interesting. It’s not hard to tell a real site from a PBN site, probably this is definitely not really checked as part of their review procedure?

8. Sociable indicators:

We paid for some cultural signals, Pinterest pins in particular. But around 20% of them are true. I believe this kind of interaction is a sign to Google that the content is user-friendly. Certainly can’capital t harm having public indicators!

9. Explained why the content is certainly quality:

In my reconsideration request I supplied a Link of an content that was really useful and experienced in reality been added to by the business I was looking at! You could do this yourself (also if it wasn’t true) as a tactic to argue that your content is normally genuine, accurate and valuable.

10. Kept my points factual:

There’h no stage writing about thoughts or opinions. I held all my factors truthful and supported each point up with evidence or information. This will take apart and grey (greyish, for us Aussies) areas. You can argue with specifics, but not views.

11. Humble color:

I was not really unexpected or disrespectful in my email and if anything (I believe) emerged across very humble and abiding. The overall tone to me scans well to a reviewer.

12. Thoroughness:

Although the reconsideration demand was succinct, it was thorough. I took some period to document each improvement or fact-based debate before I had written the demand to ensure that I could (ideally) place the reconsideration beyond doubt.

13. Made it easy for the reviewer:

Phrases were short, succinct and to the point. Each word was backed with relevant proof/facts therefore it was a simple examine for the reviewer (an actual person remember).

Most up, I’d state the total time to perform this would possess been around 15-20 hours. We got VAs do the bulk of it and outsourced the composing. But if you were to perform it all yourself, 15-20 hours in this instance would have been about the mark. This factors period for everything from writing 9 brand-new content (depends how well you understand the specific niche market), updating the site’s theme, getting rid of PBN links, composing the reconsideration request, building the FB community (including posting to the FB web page regularly).

You could have VAs do most of it and get the time down to 5-10 hours of personal time easily. So from that perspective, worthy of the work if you possess an authentic site that provides a charges sitting down over it.

Feel free to add comments if you have any encounters to share. If you’ve been successful in obtaining a fees revoked, leave a few ideas on why you feel yours succeeded as that will help others with fines hanging over their sites.
Interested in getting part of Thin Articles Fees testing?

In our next two internship intakes I’ll be submitting a couple of more sites for review. You can end up being a part of the testing group by helping with the experiment and gain a first-hand insight into what works.

We’re also screening a lot of light hat seo techniques, outreach, attaining normal links and building specialist sites. In the initial 3 weeks of our most recent intake, we’d

Improved our strategy for getting wikipedia links to land them even more regularly
Determined ways to discover very low dangling fruit for niche-relevant links using broken link building
Tested outreach strategies and acquired niche-relevant blogs appealing us to do guest content!
In that same screening we’ve connected with a lot of niche-relevant weblogs for our cash sites that I’m sure will result in many more successes
We’re about to roll out our non-SEO trials today to test some non-Google visitors methods I’ve got flying through my mind

If you’re interested in being component of an upcoming intake, simply register here and I’ll add you to the February and Drive candidate list!