Though it’s commonly referred to as “Google Panda Penalty”, I think it’d be more appropriate to call it an ‘algorithmic filter’. Yeah, when such a factor partially or wholly wipes out sites from Google’s SERPs, it’s not too hard to understand why people might think of it as some type of a ‘charges’, perhaps specifically aimed at their sites.
So, what is Google Panda after almost all? Why are most webmasters so afraid of it? How to know if your very own site is normally affected by Panda and how could it recover? That’s what I’ll become discussing in this post.
What is Google Panda?
Regarding to Wikipedia,
Google Panda is a modification to Google’h search results ranking protocol that was 1st released in February 2011.
Google’t Panda algorithmic revise is most probably named after Navneet Panda, a Google engineer who wrote the initial version of Google Panda. Therefore, it’s not really solely called after the black-and-white animal as many would believe.
What this algorithmic update did back in its initial days is that it filtered bad sites or low-quality sites out from the Google SERPs, which in turn helped high-quality, unique, UX-focused sites rank higher. This affected many websites which were thin and low-quality in nature and relied entirely on search traffic to generate revenue.
What All Trigger Panda?
However, the Google Panda affects websites for a bunch of other reasons today in addition to boasting low-quality, or thin content. These include (but aren’t limited to):
Security-related problems / vulnerabilities.
Sluggish page-loading situations.
Bad user encounter in general.
Articles duplication / re-publication / syndication.
Compound, hard-to-navigate site structure.
Great pogo-sticking rate.
A high ads-to-content percentage.
Any one of the reasons stated above, apart from low-quality content might cause the Panda algorithm to filter your site out of the first few Google SERPs.
How to Know if Your Site’s Been Affected by Panda?
There are a few simple things to check if you wish to inspect whether your site is completely free from the wrath of an angry Panda or not.
Take a solo content-piece from your site that’s relatively uncommon across the web and execute a Google search for the keywords that are related to it. If irrelevant, or less relevant outcomes appear before your site’s result, possibilities are, your site’s is usually becoming affected by Panda.
A even more foolproof way of carrying out this would be to search for the first three or four phrases in the title of your content material. For example, if the name of a blog post of your site is definitely, “Google Panda can be Definitely Named After Navneet Panda”, you could perform a search for, “Google Panda is definitely named”. If it doesn’t return your blog post at the top of the SERP, there’s something to get worried about for you, because that starting expression would end up being extremely unusual to be used as title by another articles piece on the web.
The thing with Panda is that it usually does not completely de-index your site from the Google index, unlike Penguin. While Penguin could’ve completely not really let you discover your own post at all in Google, Panda would still present it in entrance of you, albeit not as one of the 1st few results.
How to Recover from a Google Panda Penalty
Like we already discussed, Panda isn’t a charges but an algorithmic filtration system. Though I’m including the phrase fees because it’s more well-known to the general website owners as some kind of a fees.
If your site’s being negatively impacted by Panda, it’s gonna easier to recover from that status than, say, something like Penguin. Because, how quick and how well your site recovers, completely depends upon itself and not really external sites that are relating to it.
First, let’s start with duplicate content – it can include items copied from another source about the web, many web pages of your site having the same name, content material or meta description etc.
1. Duplicate Content
Why would you post copy articles in your site in the first place? Also if you have to copy-paste that ESPN article for your personal readers to examine, make sure you no-index it, therefore it’s not competing with the unique ESPN content on Google. As long as you’re telling Google not really to index something, it doesn’t matter if it’s duplicate, low-quality or anything, Google just won’t care.
Items get nasty when you stuff keywords in low-quality content and try to rank them on Google, that’s specifically what Panda was written to combat.
If your site’s using WordPress, you can use SEO plug ins like WordPress SEO by Yoast to set no-index attribute to individual content. If a great deal of copy, low-quality content of your site provides already been included in Google’s index, and no-indexing them is certainly still taking a lot of time to obtain them de-indexed, here’s a comprehensive tutorial you can stick to quickly remove pages of your site from Google’s index.
You can also take advantage of robots.txt to stop specific types of webpages from being crawled by search engines in the initial place. For example, to exclude WordPress search result web pages from getting indexed by Google, you can add the range below to your robots.txt file:
2. Gradual Site Speed
A slow site loading velocity isn’t only bad for site visitors, but also for you as a webmaster, as it tends to raise the overall period required to perform maintenance-related works in the site. Though internet site rate does not matter a great deal in rating on its very own, when it’s so gradual that it discomfort guests, Google Panda might arrive and press your site’t outcomes into the later on SERPs.
So, keeping most its benefits in mind, it’s worthy of trying to reduce the page launching times of your site. Here’s a tutorial I had written sometime back again consisting of 17 ways you can make your WordPress sites faster.
3. Security Issues
Google quite expectedly doesn’t desire its users to go to sites that may contain malware or may not be secure enough for most people. Hence, it either de-indexes the affected site or shows a caution beside it on its SERPs. Therefore, this will certainly affect the amount of visitors you get through search engines, unless you repair the security issues and Google no longer discovers your site insecure.
The best way to check if your site has security issues is to head over to Google’s own Webmaster Tools and if your site has any sort of security issues, GWT will display a warning message letting you know about them. If it does not, great, your site’s completely okay from a protection perspective. But if it does, I’d recommend you to request your internet web host to scan the whole site listing, and if that doesn’t fix the issue, you might be better off hiring a website protection agency like Sucuri to clean your site up.
4. UX-related Issues
Today, these include high pogo-sticking rates, many above-the-fold ads, and poor consumer knowledge in general. You just gotta improve the user experience of your site anyhow to tackle these issues. You may try a sleeker theme, or get one designed particularly for your site by a professional.
A high pogo-sticking rate may also be due to low-quality content. So, in addition to improving the overall user-experience of your site, you should also become careful about the quality of content material you’re putting up on your site.
Google Panda is not really something you should end up being really scared of, unless you run scraper site networks or so-called articles farms that exist just to produce AdSense income. If you’re a marketer whose working unique, high-quality sites and you think your site may be affected by Panda, don’t end up being afraid to use this guidebook and try to recognize if your site is absolutely Panda-affected. Even if it is, if you take the right methods structured on the points discussed above, it shouldn’t be all that much hard for your site to regain its older fame.